Augmented Reality (AR) enables an extension of the perception of reality through technology. In the process, image data recorded with a camera are processed, specific details are detected and, in addition to the actual image of the camera, additional information is displayed.
Here, augmented reality is used on an artistic level to make static, two-dimensional paintings, four-dimensional and also interactive in reality.
How does it work?
All you need is a mobile device (Android or IOS Smartphone & Tablet), our durchBLICK app and the pictures on this page.
Ralf Scheid has been working as an artist for over 20 years, has created numerous paintings with devotion and is a member of the Alliance of German Designers (AGD) as a freelance artist. A huge number of his works can also be found on his website www.scheidart.com.
Ralf Scheid is a managing partner of Scheid & Partner and a member of the executive board of PION ONE AG, which realizes APP developments and augmented reality.
Despite his high level of professional commitment, art has always remained a driving force and passion for Ralf Scheid, so it is not surprising that analogue - digital collaboration has taken place between career and vocation. Scheid & Partner's annual calendar, which has always been based on the work of Ralf Scheid, was the beginning, and in 2014 the idea came up to look beyond art and even further beyond that. With augmented reality you experience, in the most literal sense of the word, the artistic reality in a virtual world.
The exhibition Ralf Scheid Interpretation 2016 - of analog meets digital will bring you closer to it as an interested audience.